Voice search SEO (VOSEO) refers to optimising a website for voice-enabled devices like smart speakers. While voice SEO differs significantly from traditional text-based SEO practices, many of its principles still apply.
Focusing on long-tail keywords will enable users to use voice searches more naturally, so your FAQ page is an ideal starting point.
Keywords
Step one of optimising for voice search Adelaide SEO is choosing appropriate keywords. Due to the natural way people use voice searches, people typically utilise long form keywords with more specific meaning than traditional text searches. Keywords must conform to query structures like “What is the best way to leverage emotional intelligence when communicating with coworkers?” Furthermore, conversational keywords – phrases similar to how a person would say something such as: “How can we leverage emotional intelligence when communicating with coworkers?”- are essential when optimising for voice search SEO.
Google’s search algorithms take into account both the context of a query and user intent when providing accurate and relevant answers, so targeting keywords with one of four types of intent: informational, navigational, transactional or commercial is key in providing users with accurate answers that meet their expectations.
Regional slang and dialect should also be taken into account when creating voice search content, as many voice search users reside locally. By including local keywords in your strategy, this will ensure your content reaches the right target audience while increasing chances of appearing as featured snippets read out loud by voice assistants.
Another effective strategy for optimising voice search is creating FAQ pages. Here, users can ask any queries they might have when researching a product or service; plus these questions help identify exactly which kind of info customers require when researching it further.
Content
Voice Search SEO (or SEO for voice searches) is a new approach to optimising website content for voice searches, targeting common verbal queries so virtual assistants can read them out as featured snippets or direct them directly to your page. Structured data implementation also plays an integral part of voice search Adelaide SEO implementation, helping search engines better comprehend its context. Ultimately, its goal should be creating valuable, authoritative content that meets user intent by answering queries clearly and concisely while remaining up-to-date with trends or algorithms in voice search technology which could potentially impact SERP results pages.
People searching using voice assistants tend to use longer and more conversational phrases than when typing directly onto their computer keyboards, making long-tail keywords an essential part of voice search SEO. Long-tail keywords tend to be less competitive and can attract targeted traffic while also fulfilling user intent allowing your results page rank higher in searches results pages.
Optimising for voice search requires avoiding keyword stuffing and creating valuable content that answers user queries in an organic manner. Schema markup and structured data formats will increase your chances of appearing as featured snippets, so regular optimisation strategies testing allows you to assess their effect on rankings and traffic.
Schema markup
Schema markup is an integral component of voice search SEO, as it helps Google understand the context of your content more easily. Schema markup increases your odds of showing up as featured snippets or knowledge panels on search engine results pages (SERPs), increasing brand recognition on SERPs while making matching your content with voice queries simpler for Google.
There are various schema markup tools to make adding schema to your website easier, such as Google’s Structured Data Markup Helper, which enables you to start tagging pages by selecting specific elements on them and adding relevant attributes based on that tool’s prompt. Once complete, Google offers its rich result test for checking whether the schema has been properly implemented on each web page.
Apart from structured data markup, another effective way to increase your chances of being included as a featured snippet is writing succinct answers for frequently asked questions (FAQs). These could include queries that start with who, what, when, where and how. You could even optimise this page with voice search Adelaide SEO by providing conversational answers on each FAQ page.
Keep a close eye on your website’s performance on voice searches by analysing data in your site analytics tool, which will allow you to identify trends and opportunities for improvement.
Analytics
Search engines have become adept at understanding longer and more conversational voice queries and returning results that are tailored specifically for them. As such, businesses must optimise their content and online presence for voice search in order to remain competitive in this arena.
For this to work effectively, long-tail keywords that match user intent are the best solution. This means using words and phrases that sound natural when spoken aloud as search queries for information on a certain topic or business. To do this effectively.
Schema or structured data can also help your website to gain greater exposure in search engine results pages (SERPs). Although this won’t directly improve SEO rankings, it increases the odds that Google will recognise your content as featured snippet for voice queries.
Another way to optimise SEO for voice is conducting competitive analysis, which involves asking queries related to your business on various smart devices and search assistants and then assessing which ones provide relevant answers most efficiently. Although conducting competitive analysis may prove more complex than traditional keyword research, due to no keyword tool being capable of providing human-like responses yet being created – however it is still possible using free tools such as Siteimprove Quality Assurance in order to find answers tailored specifically for your business.