With over 80% of shoppers researching products online and one billion people using search engines monthly, digital marketing is essential for businesses to connect with customers.
Many companies enlist the services of a digital marketing agency Auckland to strategise and manage their campaigns to boost their online visibility and sales. But before hiring any agency, it’s essential that you comprehend their capabilities and how they can benefit your business.
SEO
Digital marketing agencies provide various services to help businesses increase their online visibility and attract more customers. These include SEO, PPC, social media management, and content creation.
Search engine optimisation (SEO) is one of the most popular and efficient digital marketing strategies for companies looking for more traffic and leads. It uses keywords and other search terms to optimise a business website for optimal performance.
A reliable digital marketing agency Auckland will use keyword research and optimisation to pinpoint the correct phrases your target market uses when looking for products or services like yours. Then they create and promote content that targets these words, helping boost your site’s search rankings.
When selecting an SEO agency, ensure they have a proven record of success. Doing so will give you peace of mind that they understand what they’re doing and can assist your business in expanding.
It’s essential to recognise that SEO services are not a quick fix. They take time to build meaningful keyword rankings, which can yield tangible returns on investment. An experienced SEO agency should provide a monthly performance report detailing your site’s progress within Google’s search algorithm.
Many agencies also provide other services like link building, which creates backlinks that point to your website. These links are essential for the success of any digital marketing campaign as they show that your site is valuable and pertinent.
Google Ad Manager
Google Ad Manager is an advertising platform that gives users control over their spending, targets specific audiences, and measures the results of their ad campaigns. It’s beneficial for any business that relies on paid advertising to drive sales.
Google Ad Manager lets you easily create and manage ads across multiple ad networks. This feature is precious for digital marketing agencies with a diverse clientele and range of campaigns.
Increase your revenue and reach new audiences easily – the best part is that setting up the system is incredibly simple.
Publishers often face a significant challenge: getting more out of their ad inventory. In achieving this, it is essential to optimise your campaign. First, you must comprehend your target audience, where your ads will run, and which tags should be included.
You can use ad testing to identify the optimal ad sizes and creatives to display on your site. Doing so will guarantee that users receive an optimised experience when viewing ads.
Google Ad Manager boasts extensive reporting capabilities. You can quickly generate reports regarding demand partners, yield partners, ad units, and more.
The targeting options this tool offers make locating your ideal audience simple. These include language, geographical location, browser type, device type, and more!
PPC
PPC (Pay Per Click) is one of the most successful digital marketing tactics. It enables businesses to engage with customers through search engines and other online channels, increasing conversions and returns on investment (ROI). Furthermore, PPC costs less than long-term approaches like SEO (optimisation).
Pay-per-click agencies can create ads that show up when specific keywords are searched. It puts you near the top of the list, attracting more clicks and boosting sales.
A reliable PPC agency should have a team of specialists dedicated to the success of your campaigns. It is especially crucial when optimising ad campaigns and guaranteeing they perform optimally.
Social Media Marketing
Social Media Marketing (SMM) is a type of digital marketing that involves creating an online presence, increasing brand awareness, engaging prospects and customers, driving traffic to your website, and more. In today’s world, using these platforms has become essential in many business strategies.
SMM has, therefore, revolutionised how businesses engage and interact with their audiences. This power lies within social media’s unparalleled connection, interaction, and customer data collection capacity.
Social media marketing agencies can guide a business through these complex channels by offering an all-inclusive solution. In addition, their knowledge and skillset enable them to craft an approach that aligns with business objectives and provides significant ROI.
Your dedicated social media account manager conducts industry-specific research to create a short and long-term marketing plan optimised for success. This analysis includes an in-depth examination of competitors and other industry influencers and an assessment of your current social media strategy.
After your account manager creates your social media marketing strategy, they review it with your team and draw from exclusive data to assess its performance. It gives your team insight into their campaign’s success and allows for any necessary adjustments for maximum efficiency and return.